London Guarantee Building, Stone Container Building, 360 N. Michigan Building, London House
Life Span: 1923-Present
Location: 360 N. Michigan
Architect: Alfred S. Alschuler
Chicago Tribune June 28, 1921
By Al Chase
Chicago’s most historic bit of real estate—the site of the old Fort Dearborn blockhouse, facing tho plaza at the south end of the new Michigan avenue bridge—is to be improved with one of the finest office buildings in the country, to cost, with the land, approximately $4,000,000.
John S. Miller, attorney, a member of the firm of Miller, Starr, Brown, Packard & Peckham, owner of the site, has closed, through Frederick J. Tucker of ‘Willoughby & Co.,.what is claimed to be Chicago’s largest lease. He has leased the entire building to the London Guarantee and Accident company tor fifty years, at a net annual rental of $230,000, or $11,500,000 for the term. The gross annual rental, of course, probably would bring this flgure up to $20,000,000.
Plans Twenty-one Story Building.
Architect Alfred S. Alschuler has drawn plans for a twenty-one story building to front 69 feet on Michigan, 94 on the bridge esplanade and 122 feet on the new South Water street boulevard. The building will cover 13,620 sq. ft. of the 16,720 site.
If terms can be made with John W. Keogh for his two story building property, 24×55. at 344 Michigan avenue, the total Michigan boulevard frontage will be 93 feet. Present plans call for tho use of his property as a light court, the big building surrounding it on three sides.
The headquarters of the American business of tho London Guarantee and Accident company will be in the upper five floors, The building will be named for the company. The balance of the structure will bo sublet.
Part of S. Water St. Project.
This will be the first big improvement planned to fit into the great South Water street project. With the wrecking of all buildings on tho northwest side of River street and the northwest side of Water street, the new London Guarantee building will have three frontages on boulevards.
Work will start on the new structure as soon as possible, this being dependent on conditions In tho building trades.
- Architect’s drawing and model of the revised “shaft” design.
Chicago Tribune, October 20, 1921
Playing A $4,000,000 Joke.
Chicago’s newest great office structure, the London Guarantee and Accident building,on the site of old Fort Dearborn, fronting on the southwest plaza of the Michigan Avenue Bridge, is in one sense a $4,000,000 joke upon a land owner. The property owner, John W. Keogh, refused to sell a small tract of land upon which stood a two story brick building. Architect Alfred . Alschuler designed the skyscraper so that space above this brick structure, indicated in the picture above by an arrow, was used as an airshaft. After construction started, John S. Miller acquired a long term lease for the small lot and the architect designed a five story structure compatible with the base of the main building to fill the space.
Willoughby & Co. will manage the building
The Economist, July 1, 1922
John W. Keogh’s Holding Will Now Comprise Part of Site of London Guarantee Building.
The site of Fort Dearborn Corporation has leased from John W. Keogh the land at No. 344 North Michigan avenue, 24 x 55½m for 198 years at an annual cost of $15,000 and this plot will now form part of the site of the home of the London Guarantee and Accident Company when it is completed. Capitalizing the rent upon a 4 per cent basis is equivalent to $375,000 for the land or $15,625 a front foot and a trifle less than $280 a square foot.
Much surprised is expressed that it should be necessary for Willoughby & Co. to institute action in the courts to collect $100,000 from the Site of Fort Dearborn Corporation, being the commission for the negotiation of the lease of the building to the London Guarantee & Accident Company. The plaintiffs made numerous attempts to collect the commission without resorting to the courts, it is understood. They offered to submit the matter to arbitration—the arbitrators to be selected by the defendants—but without avail, according to Sidney Adler, attorney for the plaintiffs.
Readers of The Economist are acquainted with the project. Willoughby & Co. negotiated a lease of the 22-story building to be erected on the southwest corner North Michigan and River street for the late John S. Miller, Sr., to the London Guarantee and Accident Company for 50 years, at a rental of $70,000 annually for the land and 8 per cent on the cost of the building, including fees of the architects. Willoughby & Co. were to receive $42,000 for negotiating the ground lease and 3 per on the cost of the building up to $2,000,000; or $0,000 from this source, and $102,000 in all. Of this amount $22,000 has been paid. The late John S. Miller organized the Site of the Fort Dearborn Corporation to which he conveyed his interest, the latter to pay him therefore a fixed sum plus an annual rental for 60 years. In addition Mr. Miller, Sr. gave to Willoughby & Co. his note for $20,000 in part payment of the commission. This was renewed by a son, John S. Miller, Jr., and is past due and payment is refused. In addition to the $80,000 interest, attorneys’ fees and other charges bring the total up to $100,000.
Fort Dearborn Magazine, December 1922
Corner Stone of New Adornment for Michigan Avenue on Fort Dearborn Site Laid.
Events and scenes in Chicago’s pioneer days were stirringly brought to mind at the ceremony for the laying of the corner stone of the London Guarantee & Accident Company’s building on North Michigan Avenue at the south bank of the River, the site of old Fort Dearborn, on the afternoon of December 3rd.
The exercises were held under the auspices of the Chicago Historical Society and of the one thousand or more persons who attended, many were descendants of Chicago’s first settlers. A military escort of fifty five men from Fort Sheridan, the same number of soldiers at Fort Dearborn at the time of the massacre in 1812, acted as a guard of honor. A military band also from Fort Sheridan, participated in the ceremony.
On the tower at the southwest corner of the Boulevard Bridge in view of the assembled group was the marble tablet placed in 1881 on the Hoyt Building, which formerly occupied the spot, to mark the site of Fort Dearborn.
Wm. H. Bush, chairman of the committee on arrangements of the Chicago Historical Society, called the meeting to order, wielding a gavel made of wood from a timber of the old fort. After the invocation by the Reverend John Timothy Stone, D. D., the president of the Chicago Historical Society, Clarence A. Burley, offered greetings.
The principal address of the day was given by Brigadier General George Van Horn Moseley, general commander of the Sixth Army Area, U. S. A. Shorter talks were made by Mayor Thompson, Frank J. Loesch, secretary of the Chicago Historical Society and Thomas J. Condon, representing the London Guarantee & Accident Company.
- Many spectators yesterday witnessed the laying of the corner stone of the new London Guarantee and Accident building, which is being erected at the southwest corner of Michigan avenue and River street, where-the old fort stood.
William Robert Wood of Omaha, a great grandson of Captain John Whistler, first commander of Fort Dearborn, under whose direction the post was built, laid the stone on the spot where his ancestor placed the sills of the block house in 1803.
Miss Caroline M. McIlvaine, librarian of the Chicago Historical Society, assisted by Miss Katherine Whistler Joy, of Marshall, Michigan, a great great granddaughter of Captain Whistler, lowered a cop per box in the crypt of the corner stone containing a number of documents and relics of Chicago’s earliest history gathered by the Historical Society.
Among the objects stowed away in the corner stone are: A blue print of the plans for the original Fort Dearborn filed in the war department by Captain John Whistler; a photograph of a letter written by Captain Whistler to his superior ofi‘icer, Col. Jacob Kingsbury, dated Fort Dearborn, November 3, 1804: and a cross section of a hand~hewed oak timber from the second Fort Dearborn, 1816-1871.
The plan is to place the Fort Dearborn Memorial Tablet, formerly on the wall of the How Building. in the entrance hall of the London Guarantee & Accident Company’s 21-story skyscraper
- Main Entrance Lobby
The London Guarantee and Accident Building, At the Michigan Boulevard Bridge Brochure, circa 1922
This Building is located on one of the points of greatest historical interest in Chicago, occupying the site of the old Fort Dearborn Blockhouse at the corner of what is now Michigan Boulevard and River Street.
Advantages of Location. It is readily accessible to the heart of the active central business district of Chicago and occupies a unique position on the new Michigan Boulevard Link at its intersection with the Chicago River.
Showing Recessing of Upper Floors. The irregular-shaped lot has the advantage of facing the Plaza on the north, Michigan Boulevard on the east and the new South Water Street Boulevard on the north-west, thus creating front space on practically all sides, providing the best light and air and giving a wonderful outlook over the city, harbor and lake.
The Elimination of River Street, the clearing off all old buildings and the building of the new South Water Street Boulevard, which will follow the south bank of the river, will provide one of the most attractive drives in the world.
This location also enjoys a decided advantage in being away from the congestion, noise and dirt of the loop.
Construction. The building will be twenty-one stories in height above the upper Michigan Boulevard level with a basement and sub-basement, absolutely fireproof, modern steel construction, built on caisson foundations, sunk to bed rock.
The exterior will be of the very finest grade select buff Bedford stone; the interior will be attractively finished in marble and Mexican mahogany.
Main Floor Elevator Lobby. The building has many very unusual features: one of the most striking is on the exterior, being the recessing of the four upper floors on the Plaza side in a concave form and obtaining a mass effect of the building, which is new in Chicago and which has been adopted in New York in recent years since the new zoning law went into effect. This was also done in order to obtain a more balanced appearance of the upper stories. There is a cupola surmounting the top to add dignity and beauty to the building.
Special Features. Among the special features of this building are the large portico supported by columns four stories in height at the entrance, and immediately inside the entrance a vestibule two stories in height with a large domed ceiling, giving an effect of spaciousness unusual in the ordinary commercial office building.
The lobby back of the vestibule is also quite unusual in design. The walls of both the vestibule and lobby are treated with genuine imported Roman Travertine stone, which is being used the first time in a Chicago office building. The lobby is early Italian in design and enriched with wrought iron and bronze.
Equipment. Every modern device is being provided for the comfort and convenience of occupants -vacuum heating system, hot and cold water in every office, and commodious lavatory and barber shop on the eighth floor.
The elevators are the very latest type Otis-Multi-Voltage machines, with micro leveling device which will automatically bring the car to a landing absolutely level with the floor, thus insuring added safety and comfort to the occupants. In addition to this, all modern safety devices and electric signals are provided.
Location Map. The highest type of tenants will be sought, it being the effort of the owners of the property to establish a high-grade personnel in the belief that this insures the standing of the building; in strictly adhering to a principle of this character every occupant is safeguarded, and the prestige of the location is by this means more strongly emphasized than in any other way.
The rentals of the building will be on a fair and reasonable basis, and will include the best type of service obtainable in the modern building. Every courtesy will be extended to the occupants of the building with the further desire to provide through the agents of this property the maximum service to which they are entitled.
For further particulars apply to
Willoughby and Company, Agents
79 West Monroe Street
Chicago, Ill.
Telephone Central 5050
Chicago Tribune, August 6, 1935
Formation of a new advertising agency known as the Burnett Company, Inc., with offices at 360 North Michigan Avenue, was announced yesterday. Leo Burnett, former vice president of Erwin Wasey & Co., Inc., is the company’s president and treasurer.
Burnett began his career as advertising manager of the Cadillac Motor Car company in 1916. After serving in the United States Navy during the war, he accepted the executive advertising post of the Lafayette Motors Company and later became vice president of the Homer McKee Advertising agency at Indianapolis, Ind. In January, 1931, he was named vice president in charge of all creative workin the Chicago office of the Wasey Company.
Other members of the new agency are: Vice president and art director, John W. Jennings, former partner of Graumann-Jennings studios of Chicago, and lately art director of the Wasey Company; Jack O’Keefe, formerly with the Wasey Company; Joseph T. Ainley, former production man for the National Broadcasting Company, the Columbian Broadcasting System and director of radio for Erwin Wasey, John Olson, Margaret Stevens, and John W. Riley, all formerly with the Wasey Company.
Chicago Tribune December 2, 1937
A LINE O’ TYPE OR TWO
IF YOU OBSERVE the London Guarantee building at Wacker drive from the Michigan avenue side you will notice a section of the 21 story structure that rises only five stories high. There Is a curious reason, which was recalled by a recent courtroom shooting. The building stands upon a historic spot, the site of old Fort Dearborn. It was something of a civic occasion, Indeed, when the corner stone was laid in 1922. Documents of historical importance were sealed withIn. Wacker drive was then a project of the future. The problems presented by its diagonal route were unusual, but far less puzzling than the one which confronted the architect, Alfred S. Alschuler, when he learned that one piece of property on the proposed building site could not be had. Upon it, almost midway in the avenue frontage, stood a squat two story building, 24 by 50 feet. The builders said they could not pay the price asked by the owner, John W. Keogh. Mr. Alschuler found a solution: build on three sides of the Keogh property and use the space above the Keogh building as a court. His plans were complete when the Keogh building was unexpectedly acquired, and he saw no reason for changing them. Instead, the new building was erected according to the original drawings and the Keogh building was replaced by a five story wing.
Mr. Keogh was 72, a crusader for reapportionment of the state, when on Jan. 13, 1936, he shot and killed Christopher G. Kinney, an attorney, in the courtroom of Judge John Prystalski. The man who had so altered the shape of one of the city’s greatest buildings had suffered financial reverses and had come to court to fight a creditor’s attempt to set aside a trust fund set up to protect the land he had leased for the building. Suddenly he drew a tiny gun from his pocket and began firing. Although mental experts pronounced him insane and had him sent to an institution, he maintained to the last that he had fired not in anger over the possibility of losing his property but to call attention to his campaign.
Here stood Fort Dearborn and here stands the London Guarantee building, one of Chicago’s best known office buildings, at the southwest corner of Michigan avenue and Wacker drive.
- This photograph was probably taken in 1925, since the vantage point seems to be the Tribune Tower (1925). The London Guarantee and Accident Building, and both the Wrigley Building (1921) and its Annex (1924) are completed, while Wacker Drive, which opened in 1926, is under construction. Grant Park is still largely undeveloped. Illinois Central facilities dominate the area south of the river and east of the buildings that line the east side of a widened Michigan Avenue.
- The gold medal for the most beautiful building of the year in the north central central section was awarded to Alfred S. Alschuler, architect, of the London Guarantee and Accident building, which faces the southwest corner of the link bridge. The contest was promoted by the Lake Shore Trust and Savings bank—Chicago Tribune, February 24, 1924
- Chicago Aerial Survey
Chicago Tribune, January 24, 1959
Ninth article in a series
Occupying part of the site of old Fort Dearborn, the 21 story London Guarantee building at the southwest corner of Michigan avenue and Wacker drive has become a landmark in its own right since it was completed in 1923.
And altho it followed Fort Dearborn on the site by a century, it did some pioneering, too, as one of the first big buildings designed to fit in with the city’s plan for development of Wacker drive—a project that continues to the present day.
The building got its name from London Guarantee and Accident company, the British company for which it was built. The company had planned to have its main American office in Chicago, but decided instead on New York City and took only a small partt of the Chicago building for a branch office.
Alfred S. Alschuler, Inc., the Chicago architectural firm now known as Friedman, Alschuler and Sincere, designed the building and Dwight P. Robinson & Co. was the contractor. The building has a steel skeleton frame. Its caisson foundation goes down about 125 feet to bed rock.
Four Corinthian columns at the main entrance, eight three story columns on the front near the top, and a four story cupola on the top of the building are prominent exterior features. In 1929 the architect was awarded a gold medal for the design.
Identifying it with Fort Dearborn is a plaque near the Michigan-Wacker corner of the building. A huge bronze relief depicting Chicago’s pioneer days was removed from over the entrance during extensive remodeling and was presented to the Chicago Historical society. For pedestrians, the site is marked by a metal strip embedded in the sidewalk.
Still other reminders, but for the eyes of some future generation, are contained in the corner stone, placed in December, 1922, by William Robert Wood, great-grandson of Capt. John Whistler, who built the fort. Fifty-five soldiers from Fort Sheridan, the same number of men as was in the Fort Dearborn garrison at the time of the massacre in 1812, served as honor guard at the ceremony.
The British owners sold the building in 1946 to a Chicago company, Michigan Wacker Building corporation. London Guarantee moved in 1948 to La Salle street. But La Salle street reciprocated in 1953 when what is now Merrill Lynch, Pierce, Fenner & Smith, Inc., the country’s biggest brokerage firm, established a second downtown office in the London Guarantee.
In the last year and a half $1,400,000 has been spent on complete air conditioning, automatic elevators, remodeling of entrance and lobby, and other alterations, said, Leslie H. Klawans, head of Leslie H. Klawans & Co., managing agent. The largest space user in the building is Erwin Wassey, Ruthrauff & Ryan, Inc., advertising agency, with offices on three floors. The building houses the offices of many publishing and manufacturing companies.
- Fort Dearborn plaque on the London Guarantee and Accident Building
Chicago Tribune, February 23, 1993
By J. Linn Allen
The Associates Center, the Michigan Avenue building that was originally called One Park Place, will henceforth be known as the Stone Container Building. The former Stone Container Building, which originally was the London Guarantee and Accident Building, will be known as 360 N. Michigan which is pretty prosaic considering its proud heritage, architectural distinction and historic location, the original site of Ft. Dearborn.
The London House, a formerly famous jazz spot that got its name because it was in the London Guarantee Building, did not change its name to the Stone House when Stone Container took over the name. And that doesn’t matter now, either, because it closed ages ago and is now a Burger King.
Got that straight? No? You’re not alone.
“Cab drivers sometimes ask, ‘Which when you ask to go to the Stone Container building,” said Ira Stone, senior vice president for corporate marketing and communications of Stone Container Corp.
The paper and packaging company is the lead tenant, leasing 182,405 square feet at 150 N. Michigan whose spire spears the skyline with a slit, slanted diamond that people love or hate. The building already has plaques at its base saying “Stone Container,” but in a month or so it will have a sign over the main entrance declaring, unmistakably, “Stone Container Building.”
Which is all well and good except for the fact that the mass of humankind—or at least those who have an opinion on the matter—think of 360 N. Michigan two blocks north, as the Stone Container Building.
For instance, 360 is listed by that name in Fourth Quarter 1992 edition of the authoritative Office Market Report issued by the real estate firm of Frain Camins Swartchild. The other building is listed simply as “ISO N. Michigan.”
Stone said the old Stone Container Building actually hasn’t been the Stone Container building since the company moved out, a process that began in 1986. The concave band above the main entrance to the building that said “Stone Container” for some 25 years was blanked out though only after a couple of years’ delay.
Some of the confusion may be due to the fact that while Stone Container had its original lease in 150 N. Michigan written so it would get its name on the new building, various technicalities prevented that from happening until now.
First, Stone said, the building was at that time known as the Associates Center, and the company that bestowed that name, Associates Commercial didn’t move out until 1989. (The building was erected in 1983 as One Park Place, and its ownership group is still known as Park Place Associates, a yet more fearsome level of ambiguity.)
Next, it was discovered that another tenant in the building, the law firm of Ross Hardies, had language in its lease giving it rights to outside signage.
“That would have been confusing,” Stone Said. Indeed.
But the conflict was settled “amicably,” he noted, and now Stone Container has sole outside signage rights.
Will the new sign settle the confusion between the two buildings? “I don’t know if it will or not,” said Stone.
You can’t say fairer than that.
Perhaps the identity crisis could be resolved if, in honor of a dear departed insurance company, the 360 N. Michigan Ave. building would revert to the name it took when it was built in 1924, the London Guarantee and Accident Building.
In fact, there is a plaque that says just that on the which was once nominated for but didn’t get landmark status. And there is another plaque commemorating the original site of Ft. Dearborn.
Because the building, according to the same office market report that still uses the old name, is more than three-quarters vacant, one is tempted to call it the Empty Container Building. But that would be crude and, in any case, could be said of too many other downtown office towers.
Murals in the lobby of the London House building depicting Chicago River views of about 100 years ago. The mural on the right features the rear of the tug boat A. B. Ward, built in Chicago by John Gregory in 1866.
Leo Burnett had their main offices in this building till they moved into the new Prudential Building on 1 November 1957.
- Sanborn Fire Insurance Map
1927
- Ross & Browne Real Estate Map
1928
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