03 Main Entrance Merchandise Building
The illustration in this stereoscopic view showing the main entrance of the great Merchandise Building, gives you a glimpse at a spot where more than 6,000 pairs of feet pass in and out every working day in the year. This is the Tower entrance, and the scene here illustrated is a common one between 7:30 and 8:00 o’clock every morning. Just within the entrance and back of the lobby are a number of passenger elevators which carry our employes and visitors to and from the nine stories of the building proper and the fourteen stories of the tower. The tower is of fireproof construction; granite, terra cotta, brick and steel being used in its erection. The executive offices of many of the managers of merchandise departments are located in the tower, and several of the upper floors are devoted to the educational departments. At the extreme top of the tower is located one of the great water reservoirs, which is a part of our own system of fire protection. Any visitor who has passed through the plant of Sears, Roebuck & Co. will recognize this picture, and we trust will have pleasant recollections of his visit to this greatest merchandising institution in the world, and this largest building in the world devoted to merchandising enterprises.