Back to The Automobile in Chicago
Chicago Tribune, Sunday, January 31, 1932
SAFER, BETTER, CHEAPER CARS ARE ON DISPLAY
Attendance Shows Public Interest.
BY HAL FOUST.
The 32d National Automobile show was opened yesterday at the Coliseum. The ticket takers counted a larger than on the opening day a year ago indicating a revival of interest in motor cars if not a renewal in volume buying, The three hundred exhibits demonstrated that the automobile industry has progressed during the depression In the manufacture of an improved product at reduced prices.
The display will be open to the public again today from 10 a.m. to 10:30 p.m. These are the hours for every day until the show ends on Saturday night.
Hupmobile being delivered to the Auto Show at the Coliseum.
Attendance Is Up.
The crowds of yesterday afternoon and last night followed the attendance figures for the New York edition of the 1932 auto show, which closed two weeks ago wIth gate receipts 30 per cent greater than in 1931. Sales likewise were ahead of last year.
The manufacturers interpret these conservatively. There is no ballyhoo of prosperity being just around the corner. They point out that some of the increase in attendance and sales is due to the fact that the show is introducing more new models than ever before in pursuance of an agreement on announcement dates arranged by the National Automobile Chamber of Commerce.
However, conservative Industrialists have shown confidence in the future through the darkest days of the depression. In 1931. with production down to 2.465,000 units as compared with 3,510,178 for 1930 and 5,621,715 for the peak year of 1929, the industry spent $75,000,000 in research, factory equipment, materials. and labor to present the public with an improved motor car for the 1931 market.
Economies inaugurated during the slump are dramatically reflected in the price tags that may be compared at the Collsemn this week. There has been a decided drop in the price of most models, while others have received expensive improvements with little or no addition in the cost to the public.
Mechanically the 1932 automobile is a faster, safer, and more comfortable vehicle than any of its predecessors. The engineers seem to have given special effort toward making the new models easier to operate.
An automatic clutch or free wheeling is standard on a majority of the makes. Gears have been quieted and otherwise perfected for easy shifting.
1932 Ford Trade Catalog
Adjustable Shock Absorbers.
New to stock cars are adjustable shock absorbers, automatic starters, automatic chokes, low pressure super-chargers, rubber insulation against engine vibration, insulation against noise, and automatic . This mentions only a few of the in- novations; for further details, read the advertisements or, better still visit the automobile show.
The body lines have been modified to reduce wind resistance, an import- ant factor in high speed driving. The lessons in aerodynamics taught by airplane designers may be in slanting windshields, V shaped radiators, and sweeping curves of fenders. There are more colors in the paint jobs.
The bodies are lower and In most instances wider and longer. The center of gravity has been brought closer to the road through redesigning the frame. Wheel bases are still growing and there is a pronounced trend toward greater tread. These are de- for safety at high speeds.
Hope Buying Will Continue.
This 1932 automobile, with its marked improvements and its decided price reductions, is a market on its public introduction. The industry hopes that the buying will continue. and these hopes are based on the fact that there are millions of owners driving obsolete models that have outlived their mileage of safe and economical performance.
The volume of sales will depend to a large extent upon general business conditions, the executives say, adding with emphasis, however, that the automobile industry is assuming a leadership in efforts to pull the country out of the slump and Is in a position to make the most of eny upturn.
AUXILIARY MOTOR SHOWS
A salon of custom built automobiles, including four European cars, is being held at the Drake Hotel, concurrent with the National Automobile Show at the Coliseum. The salon is under the auspices of the Chicago Automobile Trade Association. Other hotels also are housing automobile exhibits during show week. These displays include the following:
General Motors, at Stevens Hotel.
Chrysler units, at Congress Hotels.
Willys-Overland, at Sherman Hotel.
De Vaux, at Auditorium Hotel.
North side dealers have a joint exhibit at the Edgewater Beach Hotel and south side dealers have a similar display at the Chicago Beach Hotel.
The salon of custom built cars at the Drake Hotel.
Salient Facts of Auto Show
Place—Coliseum, Wabash avenue and 15th street.
Dates—Until Saturday night. Open today.
Hours—10 a.m. to 10:30 p.m.
Location of Displays—Motor cars, trucks, and taxicabs on main floor of Coliseum, north hall and south hall; accessories and shop equipment on mezzanine floor.
Exhibits—More than 300 cars, taxicabs, and chassis of more than 42 makes and 100 exhibits in accessories division,
Makes of Cars—Auburn, Buick, Cadillac, Chevrolet, Chrysler, Cord, De Soto, Dodge, Duesenberg, Durant, Essex, Franklin, Graham-Page, Hudson, Hupmobile, La Salle, Lincoln, Marmon, Nash, Oldsmobile, Packard, Studebaker, Stutz, Willys-Overland, Willys-Knight, Peerless, Pierce-Arrow, Plymouth, Reo, Rockne.
Trucks, Chevrolet, Diamond T, General Motors, Dodge, Reo, Stewart, and Studebaker.
January 31, 1932
The Wheel, 1932
Moon Mullins at the 1931 Chicago Auto Show.